THE LATEST CREATIVE

Red Fred's Managing Director, Jonathan Rouse, has been awarded the status of Member of the Chartered Institute of Marketing. The Chartered Institute of Marketing (CIM) is the world’s largest professional body for marketers. The CIM exists to develop the marketing profession, maintain professional standards and improve the skills of marketing ...

Branding is important to any business Branding is one of the most important considerations for any business whether it be a small or big business. Having an effective brand strategy greatly increases your chances in a competitive market. But what is branding? How does it affect a business? A brand ...

Most businesses take their marketing seriously as it can have a massive affect on their success. Each technique and strategy can have a huge impact on sales but choosing which to use and when can be difficult. The majority of business people understand their markets, products and services but that ...

If you would like to revitalise your marketing for 2017 there’s no better place to start than with a marketing plan. We've created a list of 5 top tips that should help you put a plan together. 1. Know your business Before entering into any new marketing campaign it's extremely important that ...

Most businesses have a corporate identity, such as business cards, letterheads and compliment slips but this doesn’t constitute a brand. A businesses identity can go some way to reflecting their brand but a logo can never embody everything about a brand, it can only help you identify it. The relationship ...

Brand-led organisations have a very strong sense of identity and they put a lot of effort into creating a consistent brand experience. How they operate is as important, if not more important, than the service or product they provide. The brand experience is something that we work with our clients ...

We use a process called 'The Big Idea to help us to determine brand values. Most often, this takes the format of a facilitated workshop. The Big Idea is the output of this workshop and provides a starting point for the subsequent branding process. It can also be used to ...

Now you've got a great logo (that we designed for you). You need to understand how the visual identity is created so it can be rolled out effectively. The creation of brand guidelines is critical in helping others to maintain the visual identity and ensure subsequent materials are consistent.  Creating ...

Packaging design in the simplest terms is the process of creating the exterior of a product. This includes the physical material and the aesthetics. The aesthetic elements incorporate graphics, fonts, colours and wrapping. Packaging has to perform a practical function such as keeping the product contained and in good condition. ...

Exhibition stand design is something of a specialism that many creative agencies wouldn’t get involved in. Red Fred Creative are different. We’ve designed many large scale exhibition stands and quite a few smaller scale stands. With all large format design work it’s important to stand out from a distance and ...