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Taylors Traditional Products

Taylors Traditional Products is a family run business based in Buckinghamshire, with a heritage dating back to the 1820’s. They specialise in delivering artisan goods made by food and drink companies all over the UK. Stocking the type of goods that you’d expect to find in an independent farm shop, they deliver to a customer base as far afield as Chesterfied down to Andover from their Woburn Sands base.

Red Fred were employed to create new branding for Taylors, a new e-commerce website as well as vehicle livery.

The independent, family-run nature of Taylors made us think of traditional, wholesome values. This evoked images of 1940’s grocery shops, with shelves packed with hundreds of different product to best serve their customers. This led to the idea of a shop window, with hand-painted lettering on. This idea became the basis for the creative around their branding and website. The image above is taken from the homepage, representing one of those shops you can’t resist going inside to see what they offer.

The results of our work can be seen here, and while you’re there why not have a peruse and treat yourself. We hear the mustard is rather good!