“As a narrowboat brokerage we have a national advertising presence and our website is also our shop window…
At the beginning of 2014 we decided that our website needed to evolve and keep up with our client’s needs. With social networking & media at the forefront of multinational advertising campaigns we’ve dipped our toes into the water and our clients can also get involved too via our website. In addition to this our website was also re-designed to bend and shape to our clients devices through responsive design…. So whether using your Mac, PC, or Android based device anyone can access our most important resource with ease. 2014 has already been a busier year than ever and were looking forward to finishing the season knowing full well that were up to speed with our client’s needs.”NICHOLAS BEECH, NARROWBOAT BROKER. CHURCH MINSHULL AQUEDUCT MARINA
We have recently completed the new Aqueduct Marina Brokerage website design. The brief was to create user friendly website that could be easily managed by the brokerage staff. We created a responsive website design for the brokerage that works perfectly on mobile devices and tablets. The objective was to quickly guide the users to the boats for sale. The functionality allows users to filter results and enable easy sharing through social media channels. The brokerage team are able to upload photos, details and special offer banners through the content management system. The new responsive brokerage website has proven so successful they are now having to advertise for more boats to sell!
The Aqueduct Brokerage website design follows on from a small redevelopment of the main Aqueduct Marina Website. The team at the Aqueduct Marina are very keen to use their websites to communicate with their customers. They use email marketing and social media such as Facebook and Twitter to drive potential customers to the content. We have included sharing links on the web pages themselves to allow users to share the content with their own contacts.
In the case of the brokerage website, the content management system we deployed was Expression Engine. The system has empowered the management team at the Aqueduct marina to take control of their websites and their social media marketing. They can easily edit banner adverts to promote services or attract customers to specific features of services. The Aqueduct Brokerage website design can be viewed at the following address:
