• Explainer Video Production Red Fred Creative

Air Products Explainer Video Production

We’ve produced a few videos for Air Products and naturally they approached Red Fred to create an explainer video to help explain why their clients should consider moving from gas cylinders to larger CryoEase® tanks.

The explainer video needed to be short and sweet. The problem needed to be explained with as few words as possible and without a voiceover to it could be viewed and understood without sound if necessary. In addition it could easily be translated for use in different territories.

The brand guidelines were consulted for the use of colours, fonts and stylistic embellishments. The rest was down to us. We thought a simple line drawing concept would get the message across simply and effectively.

A final run time of under 60 seconds hit the brief and the final explainer video has been well received by the client. The length of video makes it ideal for social media posting as well and adding to digital media such as email newsletters and website. To view the video on YouTube please click here.

If you’d like to discuss how we could produce a short, concise, explainer video to promote the specific purpose or value of your product or service please don’t hesitate to get in touch.