We put the red in Fred.
When addressing our own communication we wanted to try and convey style, intelligence but with a sense of humour. Red is part of our name (a story for another blog) and we felt that we should incorporate more red into our branding. It’s a very striking colour, and though sometimes associated with danger, we prefer to think of it as vital, energetic and powerful.
As designers, we are all keen on clean and bold typography – drawing from influences such as Peter Saville and Neville Brody, so we wanted to allow the type to shine out with simple, bold statements. In order not to make the design too cluttered, we’ve retained our simple complementary colour palette of black, white and a range of cool grey colours.
In terms of imagery, to continue the clean simplicity, we’ve chosen a range of images which are obliquely related to the subject we’re writing about. For instance, where we discuss brand strategy, we’ve used an image of a vintage synthesiser. The relation with the synthesiser is, as with brand strategy, it has many variables which have to be adjusted to get things “just right”.
We have lots of plans for using our new brand identity throughout the year stay tuned on Facebook, Twitter and LinkedIn for to stay up-to-date with what we’re up to.