Website Design Process
We have crafted a process that explores and captures the requirements of the various users and how they work their way through the website. We understand the essential elements that should be considered to deliver a behaviourally effective website design.
The success of the user experience within the website is critical as it could be the first touch point on a long-term relationship with the brand. As the website will be operating in a competitive environment it is vital to consider the differentiating proposition of the brand; its values and tone of voice.
The overall objective is to ensure the website achieves the specified business objectives such as growth, efficiency, client retention and customer satisfaction.
We use what we have learned from the requirement capture and user experience analysis stage to create a site map and wireframes. These provide an outline of the website design and identify the pages, functionality and content that will require development.
Online marketing campaigns must be built on a strong understanding of the target market and available budget.
With this knowledge we can choose appropriate channels to reach and engage with these markets.
We consider the following:
- Search Engine Optimisation – SEO
- Email Marketing or eDM
- Search Marketing, Adwords or Pay Per Click – PPC
- Display Marketing
- Social Media Marketing
- Content Marketing
SOME EXAMPLES OF OUR WEBSITE DESIGN AND DIGITAL MARKETING PROJECTS
Red Fred Creative’s Melbourne Office serves clients across Australia, New Zealand and South East Asia. Our studio is located in Bayside but just a stones throw from the CBD.
In close proximity to Docklands, Carlton, Port Melbourne, Footscray, South Yarra, St Kilda, Southbank & Brighton and less than an hour from Geelong.
Red Fred Creative’s Cheshire Office is located in Nantwich and serves our UK and European based clients. Our Cheshire studio is conveniently located for Manchester Airport and Crewe Rail Station.
Crewe is on our doorstep and we’re less than an hour away from Manchester, Liverpool, Chester, Northwich, Knutsford, Warrington, Macclesfield, Congleton Shrewsbury, Whitchurch & Stoke.