CREATIVE SERVICE
WEB DESIGN AND DIGITAL MARKETING
A website is often the most frequent arena for a customer to encounter a brand. We produce effective website designs, digital marketing, email marketing campaigns and mobile apps that convert leads to customers. All backed up by top notch project management to guide you through.
CREATIVE PROCESS
WEBSITE DESIGN PROCESS
Red Fred Creative have crafted a process that explores and captures the requirements of the various users and how they navigate through the website. We understand the essential elements that should be considered to deliver a behaviourally effective website design.
Our web design process has six key stages. See below for more information.
RESEARCH & INVESTIGATION
Almost all creative projects start with a period of research and investigation. We 'shake the tree' and see what falls out. Typically this will involve consideration of the business goals, target audience, and the competitive landscape.
USER EXPERIENCE DESIGN
Once we have a strong understanding of the project we can start to create an appropriate user experience. The placement of information, buttons, and the layout of pages is all based around a strategic approach to the organisation of content.
USER INTERFACE DESIGN
The process continues with the 'UI' design. This is all about the look and feel of the website. The photography, colours, typography and iconography. We may consult existing brand guidelines or collateral to ensure the website design enhances the overall brand aesthetic.
ART DIRECTION
Websites rarely exist in isolation. They are generally a key part of the digital strategy and often a primary touchpoint in the customer's journey. The importance of this position means the input of one of our Art Directors can be critical in bringing the brand experience to life.
DIGITAL ARCHITECTURE
Our highly experienced digital architects don't just build great websites and digital experiences, we ensure the content can be easily managed by our clients. We pride ourselves on delivering high quality, cost effective, digital projects.
TESTING & OPTIMISATION
Designing websites means considering how the design and content responds to viewing on different devices with different screen sizes and orientation. We thoroughly test and scrutinise our work to ensure the design is fully optimised.
CONTACT US
READY TO GET STARTED?
Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
CREATIVE RESOURCES
DESIGN INSIGHTS
Some recent content from our website and digital marketing department
Responsive Website Design
Ecommerce Website Design
WordPress Development
Website Design Process
Melbourne, Victoria, Australia
RED FRED CREATIVE
18 / 260 Wickham Road
Highett VIC 3190
+ 61 (0)3 9696 6009
Nantwich, Cheshire, UK
RED FRED CREATIVE
5A Hospital Street
Nantwich, Cheshire, CW5 5RH
+44 (0)1270 628 525