We have crafted a process that explores and captures the requirements of the various users and how they work their way through the website. We understand the essential elements that should be considered to deliver a behaviourally effective website design.
The success of the user experience within the website is critical as it could be the first touch point on a long-term relationship with the brand. As the website will be operating in a competitive environment it is vital to consider the differentiating proposition of the brand; its values and tone of voice.
The overall objective is to ensure the website achieves the specified business objectives such as growth, efficiency, client retention and customer satisfaction.
We use what we have learned from the requirement capture and user experience analysis stage to create a site map and wireframes. These provide an outline of the website design and identify the pages, functionality and content that will require development.