We believe that graphic design for print still has a bright future. Electronic direct mail (EDM) or email marketing can seem omnipresent. But this also means that there is a lot of competition using this method to reach their target market. The congestion of this method could provide a distinct opportunity for print based campaigns.
Printed direct mail campaigns, press adverts, leaflets and brochures can all work wonders when they are well designed, targeted and distributed effectively. Campaign materials and brochures create a longer lasting impact and can easily be shared with a colleague or potential client.
Press or magazine advertising can effectively reach speciality markets and provide access to different demographics to online marketing.
Graphic Design can be adjusted to be used across online and offline marketing channels. Printed design can be used successfully alongside online marketing to create a rounded campaign. Campaigns that used more than one channel are more likely to appear credible as they reassure the potential client and will help to build brand awareness.
At Red Fred we can manage the whole process from initial graphic design concept to print and mail fulfilment.