We believe that graphic design for print still has a bright future. Electronic direct mail (EDM) or email marketing can seem omnipresent. But this also means that there is a lot of competition using this method to reach their target market. The congestion of this method could provide a distinct opportunity for print based campaigns.
Printed direct mail campaigns, press adverts, leaflets and brochures can all work wonders when they are well designed, targeted and distributed effectively. Campaign materials and brochures create a longer lasting impact and can easily be shared with a colleague or potential client.
Press or magazine advertising can effectively reach speciality markets and provide access to different demographics to online marketing.
Graphic Design can be adjusted to be used across online and offline marketing channels. Printed design can be used successfully alongside online marketing to create a rounded campaign. Campaigns that used more than one channel are more likely to appear credible as they reassure the potential client and will help to build brand awareness.
At Red Fred we can manage the whole process from initial graphic design concept to print and mail fulfilment.
Corporate identities are often considered the visual representation of the brand and they should have the same tone of voice as the rest of the brand communication materials. A business card design can often be the first opportunity to present a business to a potential client but must also convey the person’s contact details. The graphic design must reflect the corporate identity and be fit for purpose.
Often the print quality and feel of the business card can carry as much weight as the design. Special finishes such as varnishes, foils or lamination help cards to stand out and can lend a real sense of quality that will reflect on the business.
Brochures and booklets offer the greatest opportunity to make an impact and often have the longest shelf life. For high value commodities such as cars, bathrooms, and premium homes nothing else has the gravitas or can convey the required level of quality and a well designed brochure. At Red Fred, we love creating graphic designs for annual reports, brochures and booklets.
Red Fred Creative’s Melbourne Office serves clients across Australia, New Zealand and South East Asia. Our studio is located in Bayside but just a stones throw from the CBD.
In close proximity to Docklands, Carlton, Port Melbourne, Footscray, South Yarra, St Kilda, Southbank & Brighton and less than an hour from Geelong.
Red Fred Creative’s Cheshire Office is located in Nantwich and serves our UK and European based clients. Our Cheshire studio is conveniently located for Manchester Airport and Crewe Rail Station.
Crewe is on our doorstep and we’re less than an hour away from Manchester, Liverpool, Chester, Northwich, Knutsford, Warrington, Macclesfield, Congleton Shrewsbury, Whitchurch & Stoke.