More than a walk on the wild side with Hollybank Wilderness Adventures

Red Fred Creative have been working with Hollybank in Tasmania for a number of years, when they were previously known as Treetops Adventure.

We were asked to help rename and rebrand them. This required an antipodean collaboration, which we’re no strangers too. Working together, with colleagues on both sides of the globe, we collaboratively came up with the name Hollybank Wilderness Adventures. We felt that this helped to get across a breadth of activities, rather than a single activity up in the trees which their previous logo alluded to.

Hollybank is situated in a 150+ year old forest reserve and visitors can not only expect spectacular views, but also a range of activities ranging from sedate to adrenaline pumping.

To reflect the range of activities, we designed a logo for each; Zipline, Segway, Tree Ropes & Mountain Bikes. Moving forward we went on to build a new website, design signage and create a new brochure ready for launch this year. All this was brought together in a brand guidelines document.

Hollybank is a Tripadvisor award winning attraction, and we hope their new branding helps them go from strength to strength.