Australian Industry Trade College

The Australian Industry Trade College is Australia’s leading Trade School with an Industry Focus, providing practical learning through apprenticeships.

Red Fred Creative were approached to redesign a series of posters which helped to explain key comprehension, analytical and utilisation skills. They demonstrated the meaning and context of several words: Analyse; Comprehend; Evaluate; Explain; Interpret; Justify. The previous posters were perceived as being a little childish and unsophisticated.

We chose an isometric route, using colour coding to group the posters into three categories. The infographic style posters were found to be engaging and a vast improvement of what went before.