CREATIVE SERVICE
MARKETING STRATEGY
Red Fred Creative work with our clients to identify how the marketing strategy can effectively engage with the target markets. We carefully curate the promotion of the brand’s story and reach consumers through various touch-points.
CREATIVE PROCESS
MARKETING PROCESS
The creation of resonant marketing requires clear messages and a unique tone of voice. Appropriate messages that are channelled effectively will help the brand’s marketing to stay in the front of the mind of the target market.
Our marketing strategy process has six key stages. See below for more information.
MAKETING ANALYSIS
A marketing audit helps to understand what marketing channels, tactics and methods have been used and what measures have been put in place to gauge responses. We undertake competitor analysis and investigate current trends. At this early stage we identify potential issues and highlight opportunities.
PLANNING
We define objectives, tactics and performance measurement that are inline with the available budget. A formal document is created to record the goals at the outset. This plan is constantly revised and updated as the marketing campaign progresses and develops.
NEEDS & PREFERENCES
Every business needs customers. Therefore is it critical to identify the ideal customer. Research their needs, desires and preferences. Drill down into the details that influence their purchasing decisions a reasons why they choose their products and services from a certain brand.
TONE OF VOICE
Marketing is part of the overall brand communication strategy. Therefore, the activity should reinforce the brand's tone of voice. The channels, tactics and methods that are utilised to engage the target market should be appropriate to the brand's story.
MESSAGE DEVELOPMENT
Marketing messages are created that will resonate with and intrigue potential customers. Marketing campaigns are designed to reach and persuade consumers to choose one brand over and another. It is critically important to create messages that are unique and channels that are relevant.
TESTING & OPTIMISATION
Decisions are made with the best intentions and the data to hand but there are no guarantees. Testing differing tactics can help to identify angles or methods that generate better engagement. Consequently plans are often refined and developed over the course of a campaign.
CONTACT US
READY TO GET STARTED?
Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
CREATIVE RESOURCES
MARKETING INSIGHTS
Some recent content from our marketing department
Promotion
Social Media Marketing
What is Marketing
Marketing Campaign Development
Melbourne, Victoria, Australia
RED FRED CREATIVE
18 / 260 Wickham Road
Highett VIC 3190
+ 61 (0)3 9696 6009
Nantwich, Cheshire, UK
RED FRED CREATIVE
5A Hospital Street
Nantwich, Cheshire, CW5 5RH
+44 (0)1270 628 525