Marketing

Channel Marketing That Actually Works: Turning Dealers into Growth Engines Channel marketing is one of those disciplines that looks simple on paper but in practice, it’s a constant balancing act. You’re not just selling to customers; you’re enabling, motivating, and aligning an entire dealer network to sell with you. Done ...

Publicity, promotion and communication Promotion is the way a business or organisation communicates what it does and what it can offer consumers. Branding, advertising, visual identity, digital marketing, PR special offers and exhibitions all fall under the umbrella of promotion. Whatever the touchpoint might be the communication should focus on ...

Social media marketing, what is it and how can it help? The main aim of social media marketing is to engage with your target market. Select the channels that your customers use and use appropriate tactics to keep them interacting with your brand. It sounds simple but like most marketing ...

Making marketing simple What is marketing? The Charted Institute of Marketing offer this definition: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Marketing can be misunderstood as simply advertising or generating sales. We think that there is more to it than that. The discipline ...

What are marketing campaigns and how do they work? Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand ...

If you would like to revitalise your marketing for 2017 there’s no better place to start than with a marketing plan. We've created a list of 5 top tips that should help you put a plan together. 1. Know your business Before entering into any new marketing campaign it's extremely important that ...

Most businesses take their marketing seriously as it can have a massive affect on their success. Each technique and strategy can have a huge impact on sales but choosing which to use and when can be difficult. The majority of business people understand their markets, products and services but that ...

Red Fred Creative's Managing Director, Jonathan Rouse, has been awarded the status of Member of the Chartered Institute of Marketing. The Chartered Institute of Marketing (CIM) is the world’s largest professional body for marketers. The CIM exists to develop the marketing profession, maintain professional standards and improve the skills of ...