TECHNOLOGY

Technology is increasingly used to develop effective marketing. It can be used to develop websites, Apps, web applications and also to track and analyse engagement. We use technology to optimise websites and to track how online promotions generate leads.

CREATIVE SERVICE

MANAGED WORDPRESS SERVICES

WordPress is used by over 45% of all the websites on the internet (2023). However, the success of this particular technology means it can attract malicious attention. That is why Red Fred Creative provide Managed WordPress Services. Keeping a WordPress website up to date and secure takes time and effort and we provide this service to protect our clients' online reputations.

CREATIVE PROCESS

TECHNOLOGY DESIGN PROCESS

Designing Apps and web applications involves a similar process to website design. Our initial creative exploration and requirement capture considers the various users and how they navigate. We understand the essential elements that should be considered to deliver a behaviourally effective solution.

Our technology design process has six key stages. See below for more information.

UNDERSTANDING
STRATEGY
INITIAL DESIGN
OVERALL AESTHETIC
PRODUCTION
THE FINISHING TOUCHES

REQUIREMENT CAPTURE

We start with a period of research and investigation. We discuss how the project fits into the over digital strategy. This  will almost certainly involve consideration of the business goals, target audience, and the competitive landscape. 

USER EXPERIENCE DESIGN

Once we have a strong understanding of the project we can start to create an appropriate user experience. The placement of information, buttons, and the layout of pages is all based around a strategic approach to the organisation of content.

USER INTERFACE DESIGN

The process continues with the 'UI' design. This is all about the look and feel of the website. The photography, colours, typography and iconography. We may consult existing brand guidelines or collateral to ensure the website design enhances the overall brand aesthetic.

ART DIRECTION

App development is often a key part of an organisation's digital strategy and a primary touchpoint in the customer's journey. The importance of this position means the input of one of our Art Directors can be critical in bringing the brand experience to life.

DIGITAL ARCHITECTURE

Our highly experienced digital architects don't just build great apps and digital experiences, we ensure the content can be easily managed by our clients. We pride ourselves on delivering high quality, cost effective, digital solutions.

TESTING & OPTIMISATION

Designing web applications and apps means considering how the design and content responds to viewing on different devices with different screen sizes and orientation. We thoroughly test and carefully examine our work to ensure the design solution is as effective as possible.

CONTACT US

READY TO GET STARTED?

Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.

CREATIVE RESOURCES

DESIGN INSIGHTS

Some recent content from our website and digital marketing department

Website Functionality Development
TechnologyTechnology Insights

Website Functionality Development

Website functionality development is the process of making the website work and building the interactive features. It will include the actions that a front end user and website administrators are likely to perform. This will include, but is not limited to, the content management. Providing the right functionality is essential ...
Search Engine Optimisation
TechnologyTechnology Insights

Search Engine Optimisation

Search engine optimisation is a broad term that describes the process of making your website display more effectively on search engine listings. You’ve probably received and email or a phone call from some unknown ‘expert’ promising to get your website on the ‘first page of Google’. But for what search ...
App Development
TechnologyTechnology Insights

App Development

Mobile App Development is becoming increasingly popular as businesses develop their digital strategy. Red Fred can create made-to-measure apps that help to engage with and gain intelligence on your customers. Successful app development can be challenging.  An app has to be approved by store owners before it can appear on ...
Website Hosting
TechnologyTechnology Insights

Website Hosting

Website hosting is the term used to describe the provision of technology that enables websites to be accessed from the internet. Hosting is an unseen and often under appreciated part of the how the internet works. The computers that are used to power Apps and websites are called web servers ...

Melbourne, Victoria, Australia

RED FRED CREATIVE
18 / 260 Wickham Road
Highett VIC 3190
+ 61 (0)3 9696 6009

Nantwich, Cheshire, UK

RED FRED CREATIVE
5A Hospital Street
Nantwich, Cheshire, CW5 5RH
+44 (0)1270 628 525

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