FEATURED PROJECT
Mid Cheshire Hospitals Charity Website
Red Fred were approached by the Mid Cheshire Hospitals Trust to redesign and update their charity’s website. To allow the website to be more easily maintained and improve the ability to showcase the work of the charity.
The Look & Feel
Inspired by the existing branding, we wanted to create a website design that was bright, optimistic and refreshing. It was important that people that wanted to donate could do so quickly and all appeals and fund-raising activity could be promoted easily.
The Solution
Accessibility of the website was a key consideration for the Mid Cheshire Hospital's trust and we were aiming for at least AA compliance.
We chose a, friendly, sans-serif typeface with rounded details to enhance the friendly, welcoming, feel of the site.
The website’s functionality was something we were keen to develop in order to help the charity's management team. We added the ability for users to donate online without leaving the website. Now users can donate using cards or direct bank transfer and can also make single or recurring donations.
The Result
Since we have added the ability to donate online the website has taken a large number of additional donations. The advent of COVID had meant the website has become even more central for the collection of donations and the registration of fundraisers and attendees of virtual events.
Red Fred Creative continue to support the Mid Cheshire Hospitals Charity to maintain and develop the website and have also designed two logos in support of various fundraising campaigns.
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