FEATURED PROJECT
Nantwich Folk & Roots Festival Logo
We’ve been working with the Words and Music Festival for around five years. Being a team of music fans, it’s a sector we enjoy working in, and we were excited to be asked to create the logo for the resurrected “Folk and Roots Festival” which used to be held annually in Nantwich.
The Brief
The festival organiser expressed an interest in incorporating a guitar in the logo somewhere, so out came the sketchbooks and the work began. We looked a various ways of incorporating a guitar into the logo, which was challenging because of it’s unwieldy shape. Our solutions were diverse and included a guitar shaped tree, a wooden infinity symbol forming the body of the guitar and an acoustic guitar with the bottom half made up of roots.
The Solution
The roots could be represented in many ways, originally they were very natural but this design looked too chaotic and required a little finessing. We looked to Art Nouveau for inspiration, the often symmetrical natural shapes helped complete the logo into what you see here.
We then moved to selecting colours, where we researched well known album covers which could be placed into the “Roots” category. Neil Young’s Harvest Moon was one of the colour choices.
Evolution
The logo evolved, inspired a variant which used the hole in the body of the guitar as sun, inferred by using clouds. This was taken a step further for online use, where we animated the clouds drifting over the sun.
At the time of writing the line up for 2024 is yet to be revealed, but after a couple of years with artists such as Ron Sexsmith and Fairport Convention, we're sure that the festival will be another great success.
CONTACT US
READY TO GET STARTED?
Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
