FEATURED PROJECT
Words & Music Festival Design
in 2019, for a third year running, Red Fred Creative were asked for our support in the Words & Music Festival Design and Marketing. We’re all huge fans of music here, so we were happy to be involved.
The Project
When designing for the previous years, we've always gone for a hook with the festival's number. Ten was X, so we came up with The Crossroads - linking in with the legendary blues song. 2018 was eleven, and we instantly thought of "This is Spinal Tap", and turning the volume up to eleven.
Twelve was no different, and we eventually settled on the concept of vinyl records. The 12 logo is a minimalist graphic of a record, and the grid we used was based on the idea of album covers - which are approximately square.
The Results
The look we went for was inspired by old gig flyers, when punk bands would print and photocopy flyers onto coloured paper to hand outon the streets and stick them up on walls and in phone boxes.
Introducing colour was something we wanted to do, to set the marketing apart from things we'd done in previous years. We chose a scheme of 6 different colour palettes, and took them through to everything we've done so far, even choosing to give each page a different scheme on the Words and Music Festival Website Design.
Shown on this pate is a small sample of the work we've done for print, web and social media. We're all very much looking forward to the festival this October, tickets are on sale here.
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Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.