CREATIVE SERVICE
CREATING CONTENT FOR EFFECTIVE MARKETING
Creating effective content to inform and hopefully entertain the consumer takes some effort. Written content should be written in a conversational style. It should avoid jargon wherever possible and contain tips or some other form of value. In other words, the content should provide something tangible for the consumer to 'take away'. In addition, the content should be appropriate for the selected communication channel. We work with our clients to create and manage powerful content marketing campaigns. The overall objective being to attract, inform, engage and retain customers.
CONTENT CREATION PROCESS
RED FRED Creative understand the fundamental customer journey that content marketing addresses. The three key stages of this journey are: Recognition, Consideration and Decision. First, consumers recognise an issue or problem, then they consider potential solutions and finally they make a decision. Therefore, designing content around this three stage process is extremely beneficial for creating outstanding content.
RESEARCH & INVESTIGATION
Identify and understand the target market and design ways to engage with them. Creating customer profiles can really help to select types of content that will resonate. In addition, it should assist in the choice of appropriate channels.
INFORMATION SELECTION
Engaging with consumers requires entertaining and informative content that is targeted. For instance, it could be based around challenges, problems or gaps in understanding. More valuable content is far more likely to create engagement.
CHANNEL CHOICE
One of the golden rules of marketing is to understand where you audience is. Content marketing is no different. The demographic of the target market may mean you choose YouTube over TikTok. Once chosen, the content must be delivered in a way that is appropriate to the specific channel.
CONTENT ISN'T FREE
Whilst content marketing can be affordable in some forms it is always important to understand any budget restrictions. Video production might be more expensive than blog writing for instance. However, return on investment should also be considered.
ALL KILLER NO FILLER
Delivering value is rule number 1. Ideal content is entertaining and provides actionable insights that enrich the consumer. Therefore, the customer should feel better informed and happy to return to you as a provider of content.
TESTING & OPTIMISATION
Inevitably some pieces of content will create more engagement than others. The key is to identify which pieces performed the best and why they did so. Ultimately we can use this to influence subsequent activity.
CONTACT US
READY TO GET STARTED?
Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
CREATIVE RESOURCES
CONTENT CREATION INSIGHTS
Some recent insights from our content creation department
Video Marketing
Video Production
Email Marketing
Copy Writing
Melbourne, Victoria, Australia
RED FRED CREATIVE
18 / 260 Wickham Road
Highett VIC 3190
+ 61 (0)3 9696 6009
Nantwich, Cheshire, UK
RED FRED CREATIVE
5A Hospital Street
Nantwich, Cheshire, CW5 5RH
+44 (0)1270 628 525