THE LATEST CREATIVE

Red Fred Creative's Managing Director, Jonathan Rouse, has been awarded the status of Member of the Chartered Institute of Marketing. The Chartered Institute of Marketing (CIM) is the world’s largest professional body for marketers. The CIM exists to develop the marketing profession, maintain professional standards and improve the skills of ...

Branding is important to any business Branding is one of the most important considerations for any business whether it be a small or big business. Having an effective brand strategy greatly increases your chances in a competitive market. But what is branding? How does it affect a business? A brand ...

Most businesses take their marketing seriously as it can have a massive affect on their success. Each technique and strategy can have a huge impact on sales but choosing which to use and when can be difficult. The majority of business people understand their markets, products and services but that ...

If you would like to revitalise your marketing for 2017 there’s no better place to start than with a marketing plan. We've created a list of 5 top tips that should help you put a plan together. 1. Know your business Before entering into any new marketing campaign it's extremely important that ...

Most businesses have a corporate identity, such as business cards, letterheads and compliment slips but this doesn’t constitute a brand. A businesses identity can go some way to reflecting their brand but a logo can never embody everything about a brand, it can only help you identify it. The relationship ...

Brand-led organisations have a very strong sense of identity and they put a lot of effort into creating a consistent brand experience. How they operate is as important, if not more important, than the service or product they provide. The brand experience is something that we work with our clients ...

We use a process called 'The Big Idea to help us to determine brand values. Most often, this takes the format of a facilitated workshop. The Big Idea is the output of this workshop and provides a starting point for the subsequent branding process. It can also be used to ...

Brand Guideline Development. Now that you’ve got a great logo (that we designed for you), the next step is to make sure it’s used consistently and effectively. That’s where brand guidelines come in. Brand guidelines explain how your visual identity works — ensuring that every piece of communication reflects your ...

Product packaging design Packaging design in the simplest terms is the process of creating the exterior of a product. This includes the physical material and the aesthetics. The aesthetic elements incorporate graphics, fonts, colours and wrapping. Packaging has to perform a practical function such as keeping the product contained and ...

Large format and exhibition stand design Exhibition stand design is something of a specialism that many creative agencies wouldn’t get involved in. Red Fred Creative are different. We’ve designed many large scale exhibition stands and quite a few smaller scale stands. With all large format design work it’s important to ...

Design for advertising  Advertising design is the craft of creating a piece of marketing that generates interest in a product or service. In the advertising world the concept is certainly king but the execution is undoubtedly queen. The magic happens when the two combine. An effective advertisement demands attention and ...

Is brochure design still relevant in an increasingly digital landscape? A great brochure design is certainly a hugely powerful piece of marketing. There is simply nothing like the feel of a beautifully presented booklet or brochure. The tactile sensations are definitely something that cannot be replicated with digital marketing. Additionally ...

What are marketing campaigns and how do they work? Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand ...

Making marketing simple What is marketing? The Charted Institute of Marketing offer this definition: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Marketing can be misunderstood as simply advertising or generating sales. We think that there is more to it than that. The discipline ...

Social media marketing, what is it and how can it help? The main aim of social media marketing is to engage with your target market. Select the channels that your customers use and use appropriate tactics to keep them interacting with your brand. It sounds simple but like most marketing ...

Publicity, promotion and communication Promotion is the way a business or organisation communicates what it does and what it can offer consumers. Branding, advertising, visual identity, digital marketing, PR special offers and exhibitions all fall under the umbrella of promotion. Whatever the touchpoint might be the communication should focus on ...

Effective copy writing has never been more important You don’t have to be a journalist to be a copy writer. A large number of businesses will undertake their own copy writing for websites, blogs, or brochures. Content has never been more important for search engine optimisation. The reason why is ...

Electronic direct mail Despite being inundated with email marketing campaigns there is still value in a carefully considered and well timed message. Email marketing is still very cost-effective for brand communication and sales. When a consumer is ready to buy, an email from one of their favourite stores may convert ...

Video creation Effective video marketing involves more than the just high quality video production. The creative direction must align with the predefined objectives, resonate with the viewer and deliver value. Take time to plan your activity. Create video content that works for your audience and it will pay you back.  ...

Marketing with video Video has grown to become an essential part of the marketing mix. How businesses and brands reach consumers and how they manage their campaigns will vary. What remains consistent is that video should be high on the list of tools to reach and engage with your audience. ...

What is website hosting? Website hosting is the term used to describe the provision of technology that enables websites to be accessed from the internet. Hosting is an unseen and often under appreciated part of the how the internet works. The computers that are used to power Apps and websites ...

App Development Services Tailored to Your Business. Mobile app development is an essential part of modern digital strategy. At Red Fred, we create custom-built mobile apps that engage users, provide valuable customer insights, and deliver real business results. Whether you're looking to improve customer experience, drive sales, or launch a ...

Optimising a website for better search engine ranking Search engine optimisation is the process of improving your website’s visibility in search engine results, helping potential customers find you more easily online. At our design agency, we approach SEO with clarity, strategy, and real results. You’ve probably received emails or calls ...

Website engineering Website functionality development is the process of making the website work and building the interactive features. It will include the actions that a front end user and website administrators are likely to perform. This will include, but is not limited to, the content management. Providing the right functionality ...

Web Development Workflow We often get asked as a design agency that practices website design to explain our web design process. As a creative agency we have existed almost as long as website design has been been a ‘thing’. During this time we’ve fine-tuned our way of working to ensure ...

WordPress website development As an agency we have been designing websites for over 18 years. During this time we have seen many technologies come and go. Some have maintained a presence, some have wained whilst others have thrived. WordPress falls into this latter category. Today, WordPress the platform used to ...

Retail Website Design Ecommerce website design is something most of us will be familiar with. The best examples are intuitive and satisfying and conversely the worst often leave us feeling frustrated. Initially, ecommerce was employed by existing retailers to supplement their bricks and mortar stores. However, more recently many manufacturers ...

Mobile friendly website design Responsive website design is the strategic approach and consideration of the way the design works on mobile devices. Mobile devices are now more widely used than desktop computers for browsing the internet. Additionally, Google also measures ‘mobile-friendliness’ within it process of creating search engine ranking. As ...

What is paid search? Pay per click marketing (PPC) allows you to place ads in search engines and other partner networks and only pay when someone clicks your ad. It’s one of the most immediately measurable and controllable digital-marketing channels, driving qualified traffic to your site the moment users search ...