Website Functionality Development

Website Functionality Development

Website functionality development is the process of making the website work and building the interactive features. It will include the actions that a front end user and website administrators are likely to perform. This will include, but is not limited to, the content management.

Providing the right functionality is essential to the success of a website. Hence it should be considered at the outset. At Red Fred Creative we work with our clients to pull together a functional specification so we will all have a clear understanding of the critical features. This will include a number of considerations.

Website goals

Define the main purpose of the website. What do you want visitors to the website to be able to do? Buy a product, search a directory, make a donation, register a warranty or just fill out a contact form? Correspondingly, features that support the primary purpose will be prioritised in the development process. Once the primary functions have been identified we will drill down further into what will make the features easy to use for both users and administrators of the website.

Consumer needs

Consider the target audience for the project. What are they looking for? What experience would you like them to have? Generally speaking it is helpful to keep things simple and retain conventions for placement of certain elements. For instance, the placement of a search facility in a prominent position is likely to be useful for a website it a large number of products or pages.

Resources

Website functionality development can also be defined around human resources. Functionality can be developed to help streamline processes and further reduce the impact on personnel. Evaluate the ability of the website administrators to undertake tasks. Understand the level of technical expertise and then use this to ensure the website can be managed effectively.

Budget

This is a decisive factor and subsequently one that shouldn’t be ignored. It makes sense to discuss budget restrictions as part of the planning process. A website with complex functionality is likely to require more budget that one with more simple features. That needn’t stop the development process though. Often the development can be rolled out in phases. A mandatory specification will generally form the basis for the development of phase one whilst additional functionality will be added in later phases.

A clear definition of the features enables the functional specification to be written up and agreed early on in the process. A detailed functional specification will avoid most issues further down the line. Obviously it is important to sign-off the functional specification before the development process begins.

Functionality is absolutely key to a successful website or app. Considering what will add value to your next project. Why not go out and explore other apps and websites and note what features appeal to you.

Learn more about technology here.

CONTACT US

READY TO GET STARTED?

Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.

RELATED ITEMS

IEC Responsive Website Design
Website DesignWebsite Insights

Responsive Website Design

Responsive website design is the strategic approach and consideration of the way the design works on mobile devices. ...
ecommerce website design
Website DesignWebsite Insights

Ecommerce Website Design

Ecommerce website design is something most of us will be familiar with. The best examples are intuitive and ...
Scroll to Top