Branding Insights

Brand Guideline Development. Now that you’ve got a great logo (that we designed for you), the next step is to make sure it’s used consistently and effectively. That’s where brand guidelines come in. Brand guidelines explain how your visual identity works — ensuring that every piece of communication reflects your ...

We use a process called 'The Big Idea to help us to determine brand values. Most often, this takes the format of a facilitated workshop. The Big Idea is the output of this workshop and provides a starting point for the subsequent branding process. It can also be used to ...

Brand-led organisations have a very strong sense of identity and they put a lot of effort into creating a consistent brand experience. How they operate is as important, if not more important, than the service or product they provide. The brand experience is something that we work with our clients ...

Most businesses have a corporate identity, such as business cards, letterheads and compliment slips but this doesn’t constitute a brand. A businesses identity can go some way to reflecting their brand but a logo can never embody everything about a brand, it can only help you identify it. The relationship ...