You don’t have to be a journalist to be a copy writer. A large number of businesses will undertake their own copy writing for websites, blogs, or brochures. Content has never been more important for search engine optimisation. The reason why is that more people are looking online for inspiration, answers to questions or information on products or services. Search engines want to promote useful content to their users and therefore they will promote sources of high quality information.
Consider the benefits to your audience
Identify who your audience are and what they want and need. Try to show how your brand’s values and those of your audience align. If they are aware of an issue try offer greater insight into the issue. Then use your copy writing to show how you business, product or service addresses this issue.
Avoid acronyms or specialised language
Consumers may well be unaware of jargon and acronyms that are used within an industry or profession. A creative agency may well talk about SEO but our audience may not recognise this as relating to Search Engine Optimisation.
Inform rather than sell
A potential client may land at your website as a result a search from an answer. If your answer is informative and compelling with a strong call to action you may convert a lead into a client.
Keep it simple
Think about what your audience would type into search engines when they’re looking for information. You can be informal and conversational in your copy writing. Explain as if you were expressing something to a friend.
Think about headlines
Headlines grab attention because they communicate short messages that can be understood quickly and draw you in. Try to say too much in a headline and you may fail to be get any message across.
Use examples
If your product or service provides benefits try to give real-life examples or how a user has benefitted. If your business, service or product has a unique selling point explain how this has tangible advantage.
Leave them wanting more
At the end of a piece of copy you should try to provide a call to action or a link to more information. Hopefully you will have left them wanting more but feeling like the time they have invested in copy writing has been well spent.
Learn more about content marketing here