FEATURED PROJECT
Rebranding a Chamber of Commerce
The South Cheshire Chamber of Commerce and Industry had a desire to overhaul its identity and the way the business community perceived it. Red Fred Creative were excited and up for the challenge of the evolving the brand's identity.
Addressing all touch points, Red Fred ultimately designed and developed a logo, a set of brand guidelines and a mobile-friendly, easy-to-use branded website.
Brief
The brand design project was critical for the success of the South Cheshire Chamber of Commerce as it has to compete with brands and organisations within close proximity that may also appear to have similar objectives.
South Cheshire Chamber of Commerce sits at the centre of the business community in and around South Cheshire. It aims to support and represent businesses by building relationships regionally and nationally as part of the British Chambers of Commerce.
The key to the success of the branding exercise will be to create a distinctive brand identity with instant appeal. The branding must convince the prospective member or patron that South Cheshire Chamber of Commerce is an active and worthy organisation with values that they can identify with.
The Look & Feel
The three pillars that underpin the work of South Cheshire Chamber are: Representation, Information and Facilitation. The three pillars formed the three points of the triangle device which becomes an upward arrow in the final design. The designers deliberately chose bright colours to promote a sense of a digitally aware, dynamic organisation.
The Solution
Versatility and practicality are further considerations. The identity should work across a variety of mediums and applications.
Outcomes were the new logo in primary and secondary colour-ways, design for business stationery, a simple to understand style guide including the brand values, story and tone of voice.
The team also created additional items, including a magazine style, banner stands, PowerPoint templates, badges, and certificates.
South Cheshire Chamber Brand Development
The Result
The board investigated and discussed a number of concepts. The management team at South Cheshire Chamber of Commerce have gone through a bold and important process to update their identity. They wanted to show their prospective and existing members that they are relevant and a forward-thinking organisation that is dedicated to building a better business environment. Proving that they can truly help their members to achieve their objectives is key. Since Red Fred Creative completed the branding design project, The Chamber also commissioned us to undertake changes on the South Cheshire Chamber’s website.
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