FEATURED PROJECT
LP&R Roofing Website Design
When LP&R approached Red Fred Creative, they needed a roofing company website that better reflected their expertise and made it easier for customers to find the information they needed. As specialists with a fleet of high lift vehicles, including spider lifts and cherry pickers, LP&R wanted a website that showcased what makes them different from other roofing contractors.
Unlike many roofing contractors, LP&R can often carry out work without the need for scaffolding, allowing projects to be completed more efficiently and with less disruption. Our role was to create a modern roofing website design that reflected this unique selling point while making it easier for potential customers to find the information they needed.
Brief
Over the years, LP&R's website had grown to more than 60 pages. While it contained a wealth of useful information, the site's structure had become difficult to navigate, making it harder for visitors to find the services they needed and understand the company's expertise.
The brief was to simplify the website, improve the user experience and create a clearer journey from landing on the site through to making an enquiry. The new website also needed to support an ongoing Google Ads campaign, with well-structured landing pages and a solid foundation for future digital marketing.
Rather than starting from scratch, we evolved LP&R's existing branding to create a website that felt modern, professional and distinctive within the roofing industry.
Solution
Our first step was to review the existing content and completely rethink the website structure. By consolidating information and creating a logical navigation, we transformed a large and often confusing website into a clear, user-friendly experience.
The design builds on LP&R's established brand, using their recognisable pink and blue colour palette alongside subtle animations to create a modern, engaging website that reflects LP&R's innovative approach and specialist access equipment. Client-supplied photography reinforces the company's experience and showcases both completed projects and its specialist fleet of high lift vehicles.
Built in WordPress, the site gives the LP&R team a flexible content management system that's easy to update as the business grows. We also refined the existing copy, improving readability while retaining the detailed information customers rely on.
The finished roofing company website gives LP&R a much stronger online presence while providing the ideal platform for ongoing Google Ads activity. By transforming a large and often confusing website into a clear, intuitive experience, it is now much easier for potential customers to find the information they need and make an enquiry.
The client has been delighted with the finished website, and we continue to work with LP&R to support their digital marketing and help generate new business enquiries.
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