FEATURED PROJECT
Home Farm Foods Packaging Design
Home Farm Foods approached Red Fred Creative after a recommendation to refresh the packaging across its range of preserves, chutneys and relishes. Our aim was to create a packaging system that reflects the quality of the products, improves shelf appeal and makes each flavour easy to identify.
The Food Packaging Design Brief
As the Home Farm Foods range grew, the labels became less consistent. Each product needed to feel like part of the same family while still standing out on the shelf.
Every label also had to include ingredients, nutrition, allergen information and barcodes. At the same time, the design needed to appeal to customers looking for premium artisan food products. Our brief was to create a flexible packaging system that could grow with the range.
The Food Packaging Design Solution
Rather than designing each label individually, we created a consistent packaging system for the whole range. Bold typography and simple colour coding make every flavour easy to recognise, while the existing Home Farm branding maintains familiarity.
A clear information hierarchy keeps the labels easy to read and ensures they meet food labelling requirements. Finally, every design was prepared as print-ready artwork for production. Positive feedback from stockists has confirmed the success of the refreshed packaging.
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