FEATURED PROJECT
CROSSRAY Website Design
We partnered with CROSSRAY to deliver a premium ecommerce website design that reflected the quality, innovation, and market position of the brand. Commissioned as a complete redesign of their existing website, the project centred on creating a more elevated digital experience that combined strong visual design with robust ecommerce functionality. As a Melbourne ecommerce web design agency, our approach focused on crafting a site that felt contemporary, design-led, and commercially effective, while supporting the practical needs of customers shopping for large and technically detailed products across Australia.
BRIEF
The project called for a complete redesign of the existing website, with a focus on incorporating CROSSRAY’s established brand style and colour palette into a more modern and contemporary digital environment. The new website also needed to support the technical demands of ecommerce for large and complex products, including a tailored national delivery structure.
RESULT
We designed and developed a bespoke WordPress / WooCommerce ecommerce website that combined premium visual design with advanced ecommerce functionality. By aligning the website closely with the brand while introducing a refreshed interface and improved user journey, we created a comprehensive online platform that feels both aspirational and easy to use. The finished result supports the brand at a national level and reflects our expertise in ecommerce website design for Australian businesses.
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Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
