WEBSITE DESIGN MELBOURNE

Red Fred Creative are an established website design agency based in Melbourne. We always focus on the target audience and their potential journey through the website. We want the user to have a positive experience and one that will lead them down a pathway towards making a purchase or an inquiry.

WEB DESIGN MELBOURNE

WEBSITE DESIGN AND DIGITAL MARKETING IN MELBOURNE

A website design can be the first time a customer encounters a brand. We produce effective website designs, digital marketing, email marketing campaigns and mobile apps for companies in Melbourne and across Australia. Our aim is convert initial leads to customers. Our design and development team are backed up by top notch project management and customer support to guide you through the website design process.

CREATIVE PROCESS

WEBSITE DEVELOPMENT PROCESS

RED FRED Creative Melbourne have crafted a process that explores and captures the requirements of the various users and how they navigate through the website. We understand the essential elements that should be considered to deliver a behaviourally effective website design.

Our website design process has six key stages. See below for more information.

UNDERSTANDING
STRATEGY
INITIAL DESIGN
OVERALL AESTHETIC
PRODUCTION
THE FINISHING TOUCHES

RESEARCH & INVESTIGATION

Almost all creative projects start with a period of research and investigation. We 'shake the tree' and see what falls out. Typically this will involve consideration of the business goals, target audience, and the competitive landscape. 

USER EXPERIENCE DESIGN

Once we have a strong understanding of the project we can start to create an appropriate user experience. The placement of information, buttons, and the layout of pages is all based around a strategic approach to the organisation of content.

USER INTERFACE DESIGN

The process continues with the 'UI' design. This is all about the look and feel of the website. The photography, colours, typography and iconography. We may consult existing brand guidelines or collateral to ensure the website design enhances the overall brand aesthetic.

ART DIRECTION

Websites rarely exist in isolation. They are generally a key part of the digital strategy and often a primary touchpoint in the customer's journey. The importance of this position means the input of one of our Art Directors can be critical in bringing the brand experience to life.

DIGITAL ARCHITECTURE

Our highly experienced digital architects don't just build great websites and digital experiences, we ensure the content can be easily managed by our clients. We pride ourselves on delivering high quality, cost effective, digital projects.

TESTING & OPTIMISATION

Designing websites means considering how the design and content responds to viewing on different devices with different screen sizes and orientation. We thoroughly test and scrutinise our work to ensure the design is fully optimised.

CONTACT US

WEBSITE DESIGN MELBOURNE

Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for a website design agency in Melbourne that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.

CREATIVE RESOURCES

DESIGN INSIGHTS

Some recent content from our website and digital marketing department

IEC Responsive Website Design
Website DesignWebsite Insights

Responsive Website Design

Responsive website design is the strategic approach and consideration of the way the design works on mobile devices. Mobile devices are now more widely used than desktop computers for browsing the internet. Additionally, Google also measures ‘mobile-friendliness’ within it process of creating search engine ranking. As you might expect, we ...
ecommerce website design
Website DesignWebsite Insights

Ecommerce Website Design

Ecommerce website design is something most of us will be familiar with. The best examples are intuitive and satisfying and conversely the worst often leave us feeling frustrated. Initially, ecommerce was employed by existing retailers to supplement their bricks and mortar stores. However, more recently many manufacturers have taken the ...
WordPress Development
Website DesignWebsite Insights

WordPress Development

As an agency we have been designing websites for over 18 years. During this time we have seen many technologies come and go. Some have maintained a presence, some have wained whilst others have thrived. WordPress falls into this latter category. Today, WordPress the platform used to power the majority ...
Website Design Process
Website DesignWebsite Insights

Website Design Process

We often get asked as a design agency that practices website design to explain our web design process. As a creative agency we have existed almost as long as website design has been been a ‘thing’. During this time we’ve fine-tuned our way of working to ensure we can deliver ...

Melbourne, Victoria, Australia

RED FRED CREATIVE
18 / 260 Wickham Road
Highett VIC 3190
+ 61 (0)3 9696 6009

GET DIRECTIONS

Scroll to Top