Despite being inundated with email marketing campaigns there is still value in a carefully considered and well timed message. Email marketing is still very cost-effective for brand communication and sales. When a consumer is ready to buy, an email from one of their favourite stores may convert the initial interest into a sale . Standing […]
You don’t have to be a journalist to be a copy writer. A large number of businesses will undertake their own copy writing for websites, blogs, or brochures. Content has never been more important for search engine optimisation. The reason why is that more people are looking online for inspiration, answers to questions or information
Promotion is the way a business or organisation communicates what it does and what it can offer consumers. Branding, advertising, visual identity, digital marketing, PR special offers and exhibitions all fall under the umbrella of promotion. Whatever the touchpoint might be the communication should focus on the benefits to the consumer receives from a product
Social media marketing, what is it and how can it help? The main aim of social media marketing is to engage with your target market. Select the channels that your customers use and use appropriate tactics to keep them interacting with your brand. It sounds simple but it like most marketing activity it takes effort
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What is marketing? The Charted Institute of Marketing offer this definition: “Marketing is the magement process responsible for identifying, anticipating and satisfying customer requirements profitably.” Marketing can be misunderstood as simply advertising or generating sales. We think that there is more to it than that. The discipline of marketing is a key focus for most
Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand can be trusted can also take time. Marketing campaigns are sustained approaches that use
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A great brochure design is a powerful piece of marketing. There is nothing like the feel of a beautifully presented booklet or brochure. The tactile sensations are something that cannot be replicated with digital marketing.
Advertising design is the craft of creating a piece of marketing that generates interest in a product or service. In the advertising world the concept is certainly king but the execution is undoubtedly queen. The magic happens when the two combine. An effective advertisement demands attention and delivers a clear message to the consumer almost
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Exhibition stand design is something of a specialism that many creative agencies wouldn’t get involved in. Red Fred Creative are different. We’ve designed many large scale exhibition stands and quite a few smaller scale stands. With all large format design work it’s important to stand out from a distance and also to get the brand
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Packaging design in the simplest terms is the process of creating the exterior of a product. This includes the physical material and the aesthetics. The aesthetic elements incorporate graphics, fonts, colours and wrapping.