Having produced an explainer video for one of their partners BioCote approached Red Fred Creative to create a short explainer video. We used animated content with some product photography to explain how the BioCote technology works to protect the products onto which it is applied.
The Look & Feel
Initially we worked on a storyboard to set the look and feel of the animation and also to ensure the story was being told fully and effectively. This was very valuable part of the creative process and allowed us to identify opportunities and come up with new ideas. The animated characters added a lightness to the scientific subject matter and helped to make the information easily digestible.
The animated video was created in using a variety of tools. Adobe After Effects being the primary creative tool that we used. The solution was designed to do without a voiceover and descriptive titles are used to add depth to the visuals. A musical soundtrack was used to add a little tempo and lightness to the video animation. Initially, the photographic product shots seemed a little out of place in the primarily cartoon-like world that we had created.
However, for the client the inclusion of the photos were mandatory as they featured examples of the type of products BioCote can be applied to. We came up with the idea of a cartoon hand swiping through some images on a tablet thus bringing together the two worlds in with the minimum of distraction. Overall the solution was considered to be a great success and we hope the explainer video will prove a very useful business tool for BioCote®.
The final animated video can be viewed here:
“We are extremely happy with the animation RedFred produced for BioCote®. We were looked after by Red Fred, who did a terrific job translating our requirements into on-point visuals, coming up with very creative ideas for our requests. The turnaround time was quick and the communication was excellent; we always knew what project stage we were at.”
JESSICA ELGES MARKETING MANAGER