The animated video was created in using a variety of tools. Adobe After Effects being the primary creative tool that we used. The solution was designed to do without a voiceover and descriptive titles are used to add depth to the visuals. A musical soundtrack was used to add a little tempo and lightness to the video animation. Initially, the photographic product shots seemed a little out of place in the primarily cartoon-like world that we had created.
However, for the client the inclusion of the photos were mandatory as they featured examples of the type of products BioCote can be applied to. We came up with the idea of a cartoon hand swiping through some images on a tablet thus bringing together the two worlds in with the minimum of distraction. Overall the solution was considered to be a great success and we hope the explainer video will prove a very useful business tool for BioCote®.