Mid Cheshire Hospitals Charity – Website and Branding
Brief
Red Fred were approached by the Mid Cheshire Hospitals Trust to redesign and update their charity’s website. To make it more more easily maintained and better showcase the work of the charity.
The Look & Feel
Inspired by the existing branding, we wanted to create a website design that was bright, optimistic and refreshing. It was important that people that wanted to donate could do so quickly and all appeals and fund-raising activity could be promoted easily.
The Solution
Accessibility of the website was a key consideration for the trust and we were aiming for at least AA compliance.
We chose a, friendly, sans-serif typeface with rounded details to aid the friendly, welcoming feel of the site.
The website’s functionality was something we were keen to develop. We added the ability for users to donate online without leaving the website. Now users can donate using cards or direct bank transfer and can also make single or recurring donations.
The Result
Click here to view Mid-Cheshire Hospitals Charity Website
Since we have added the ability to donate online the website has taken a large number of additional donations. The advent of COVID has meant the website has become even more central for the collection of donations and the registration of fundraisers and attendees of virtual events.
Red Fred Creative continue to support the charity to maintain the website and have also designed two logos in support of various fundraising campaigns. Merry Miles was originally a fun run event, but in the wake of Covid it became a virtual event.
Lost Little Ones is a campaign to help raise money to support families who have recently lost babies. We were asked to design a logo which could be used help promote the campaign. It’s been successful and currently seen being worn by fundraisers on their homepage.
