The new Hollybank Wilderness Adventures name sets the expectations from the start including the location, outdoors excitement and multiple activities. The brand icon was designed to incorporate trees and mountains with a hexagonal shape utilised as sub-brand icons for the individual activities. This identity was extended to uniforms, billboard, and corporate livery.
The website and brochure design utilises the fantastic images to highlight the fun, unique wilderness and excitement as well as safety. The friendly, fun and informative website has been written and designed to generate excitement. It clearly identifies and describes the different activities, the time and effort involved and promotes online bookings.