We have a tried and tested process that explores and captures the requirements of the various users and how they work their way through the website. We understand the essential elements that should be considered to deliver a behaviourally effective website.
The success of the user experience within the website is critical as it could be the first touch point on a long-term relationship with the brand. As the website will be operating in a competitive environment it is vital to consider the differentiating proposition of the brand; its values and tone of voice.
The overall objective is to ensure the website achieves the specified business objectives such as growth, efficiency, client retention and customer satisfaction.
We use what we have learned from the requirement capture and user experience analysis stage to create a site map and wireframes. These provide an outline of the website and identify the pages, functionality and content that will require development.
When we talk about brands we’re talking about a very strong sense of identity. How businesses and organisations operate is as important, if not more important, than the service or product they provide.
The brand experience is something that we work with in partnership with our clients to develop. Every touchpoint with the business should have similar level of brand experience. The person at reception, the website design or business card design. If anything is out of place, poorly executed or inconsistent then the brand experience is undermined. We can develop brand guidelines to help organisations identify and retain the desired level of brand consistency.
We work on developing the narrative that draws the interest of consumer; the truth behind the brand’s offer. It could be the provision of low-cost and simplified airline or a new type of fizzy drink that provides extreme energy levels. We look to tell stories that resonate and peak the interest of potential customers.
Red Fred Creative work with in partnership with our clients to create a marketing strategy that will engage the target markets through the promotion of the brand’s story and reach consumers through the various touch-points.
A marketing audit can often be useful to understand what marketing channels, tactics and methods have been used and what measures have been put in place to gauge responses. We undertake competitor analysis and take into consideration the desired experience of the target market and assess whether the brand’s tone of voice is clear and resonant. At this early stage we would identify issues and highlight opportunities to may have been overlooked.
We apply the same techniques for offline and online. Although often we can access more data about online businesses and gain useful insights into their website content and search marketing efforts. Understanding how your business compares to a competitor can help to understand where opportunities may be.
Red Fred Creative’s Cheshire Office is located in Nantwich and serves our UK our European based clients. Our Cheshire studio is conveniently located for Manchester Airport and Crewe.
Crewe is on our doorstep and we’re less than an hour away from Manchester, Liverpool, Chester, Northwich, Knutsford, Warrington, Macclesfield, Congleton Shrewsbury, Whitchurch & Stoke.