Marketing Insights

What is paid search? Pay per click marketing (PPC) allows you to place ads in search engines and other partner networks and only pay when someone clicks your ad. It’s one of the most immediately measurable and controllable digital-marketing channels, driving qualified traffic to your site the moment users search ...

Publicity, promotion and communication Promotion is the way a business or organisation communicates what it does and what it can offer consumers. Branding, advertising, visual identity, digital marketing, PR special offers and exhibitions all fall under the umbrella of promotion. Whatever the touchpoint might be the communication should focus on ...

Social media marketing, what is it and how can it help? The main aim of social media marketing is to engage with your target market. Select the channels that your customers use and use appropriate tactics to keep them interacting with your brand. It sounds simple but like most marketing ...

Making marketing simple What is marketing? The Charted Institute of Marketing offer this definition: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Marketing can be misunderstood as simply advertising or generating sales. We think that there is more to it than that. The discipline ...

What are marketing campaigns and how do they work? Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand ...