Branding

Now you've got a great logo (that we designed for you). You need to understand how the visual identity is created so it can be rolled out effectively. The creation of brand guidelines is critical in helping others to maintain the visual identity and ensure subsequent materials are consistent.  Creating ...

We use a process called 'The Big Idea to help us to determine brand values. Most often, this takes the format of a facilitated workshop. The Big Idea is the output of this workshop and provides a starting point for the subsequent branding process. It can also be used to ...

Brand-led organisations have a very strong sense of identity and they put a lot of effort into creating a consistent brand experience. How they operate is as important, if not more important, than the service or product they provide. The brand experience is something that we work with our clients ...

Most businesses have a corporate identity, such as business cards, letterheads and compliment slips but this doesn’t constitute a brand. A businesses identity can go some way to reflecting their brand but a logo can never embody everything about a brand, it can only help you identify it. The relationship ...

Branding is important to any business Branding is one of the most important considerations for any business whether it be a small or big business. Having an effective brand strategy greatly increases your chances in a competitive market. But what is branding? How does it affect a business? A brand ...