Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand can be trusted can also take time. Marketing campaigns are sustained approaches that use repetition and consistent messaging in the hope that some impact will be made on the consumer.
Target market engagement
Marketing campaigns should engage the target market with a compelling offer. Ideally, they will also reinforce the brand’s story and ‘tone of voice’. A campaign will consider what marketing channels, tactics and methods are appropriate. It is also important to factor in measurement of success. Recording response rates will assist understanding of the campaign as a whole and which specific elements were the most successful.
Marketing messages
The creation of resonant marketing requires clear messages and an approach that intrigues the consumer. Appropriate marketing messages, channelled effectively, ensure the campaign has the very best chance of success.
Red Fred Creative are a full service design and marketing agency. We use our experience of multiple channels and markets to provide a rounded and tailored approach to marketing campaign development. We consider the desired experience of the target market. Competitor analysis will add value and ensure that marketing messages are unique.
Red Fred work with our clients to determine the required customer experience for each campaign. We strive to nurture a bond with our client’s brands and interact with the consumer on a conscious and unconscious level to increase conversion rates.
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