Content Insights

Video has grown to become an essential part of the marketing mix. How businesses and brands reach consumers and how they manage their campaigns will vary. What remains consistent is that video should be high on the list of tools to reach and engage with your audience. Video, in one ...

Effective video marketing involves more than the just high quality video production. The creative direction must align with the predefined objectives, resonate with the viewer and deliver value. Take time to plan your activity. Create video content that works for your audience and it will pay you back.  When we ...

Despite being inundated with email marketing campaigns there is still value in a carefully considered and well timed message. Email marketing is still very cost-effective for brand communication and sales. When a consumer is ready to buy, an email from one of their favourite stores may convert the initial interest ...

You don’t have to be a journalist to be a copy writer. A large number of businesses will undertake their own copy writing for websites, blogs, or brochures. Content has never been more important for search engine optimisation. The reason why is that more people are looking online for inspiration, ...