FEATURED PROJECT
Viz Reflectives Website Design
Viz Reflectives engaged Red Fred Creative to design and develop a creative new website for their business. Their primary goal was to merge content from two separate websites into a single platform. Additionally, they sought to reorganise the site structure to present the information more effectively. As part of this process, we carefully considered the product hierarchy and customer journey to deliver an intuitive and engaging experience.
Viz Reflectives specialise in producing materials for clothing and signage designed to enhance visibility in challenging working environments, such as fire and rescue operations. Their products feature advanced, multi-faceted technology and comply with various clothing and textile standards. Since these certifications are often updated and play a crucial role in product selection, ensuring easy content management was a key priority for the new website.
Innovation
The company also wanted the website to reflect their innovative, technically proficient approach and extensive industry experience. By showcasing these strengths, the site serves as a powerful tool for promoting their business.
One of the interesting challenges we tackled was demonstrating how the products perform in different lighting conditions. To achieve this, we incorporated videos and still images that showcase products and finished garments in both light and dark environments, effectively illustrating how the technology works.
The Look & Feel
While the existing brand identity was modern, it used a broad color palette. To better align with the company’s high-visibility focus, we adopted a dark theme accented with bright yellow highlights. We utilized Helvetica throughout for its clean and professional appearance and emphasized large, striking imagery. Videos played a pivotal role in showing the versatility of the materials, while interactive "before and after" sliders offered an engaging alternative to static comparisons.
The Solution
The final website design emphasises Viz Reflectives’ products, highlighting their technological innovations and collaborative approach with clients and partners. By combining the content of two websites, the new platform presents the business in a modern, cohesive, and streamlined way.
Structure and hierarchy
The product hierarchy and calls to action are clearly defined, enhancing the customer journey. The technology and applications are vividly illustrated through photos, videos, and interactive sliders. Product suitability and technical certifications are presented with structured data, ensuring clarity and ease of access for potential clients. Moreover, the in-house marketing team at Viz Reflectives can now easily manage website content, including adding new products, certifications, news, and event posts. We provided comprehensive training to ensure they can fully leverage the site’s capabilities.
The Result
The management team at Viz Reflectives has responded enthusiastically to the creative website design. By rationalising the product portfolio, we have clearly showcased each product's suitability, features, and benefits. This approach enables potential clients to compare and select products effortlessly.
Take a look at the website design
To experience the new website and its features, Click here to view the Viz Reflectives website.CONTACT US
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Effective ideas, innovative concepts and excellent execution. You won't have experienced an agency with the same level of commitment or care as Red Fred Creative before. If you are looking for an agency that you can truly call creative then simply pick up the phone or send us an email to arrange a meeting.
