The client decided to strip back their name just to Source, so as well as investigating different shapes we looked a typographic solution.
When creating our initial sketches, we noticed that the serifs of the letter S could be transformed into inverted commas, which represent part of what Source do – creating written content. This both represented the business and felt aesthetically right, creating more of a curve and implied lines through those curves. This sat well within a number shapes, including a hexagon and a circle, the latter being what the client chose.
When carrying this through the website, we wanted the logo to appear transparent, so we incorporated some textural video behind the logo and in other sections of the website.
Shades and tones of the jade green were used throughout the website to give a harmonious feel.