FEATURED PROJECT
Mrs Darlington’s
Mrs Darlington's first approached us back in 2007, initially to look at revamping their labels. At the time a local printer was designing them, and the range had expanded over the years which resulted in an incoherent collection of labels and mop caps.
The Project
Whilst Mrs Darlington's wanted a redesign, there were certain factors we had to consider. The label print at the time was in two colours and one of those was black. A single wraparound label should be used for the front and back, due to machinery and practicality. Finally, the mop cap is synonymous with Mrs Darlington's so it had to stay.
We developed a one colour per product approach, retained the mop cap and have revised the label designs approximately four times over the years. Here's a little time-lapse style video.
Mrs Darlington's Food Marketing
The Results
In the sixteen years we've been working with Mrs Darlington's, they've massively increased their range, developed a global client base with exports across Europe, Asia and North America and opened an online shop.
Not only that, but they've produced products for Lord and Lady Grantham as part of the Downton Abbey range of food products and homeware. They repeatedly win Great Taste Awards and have been voted the best brand by readers of Fine Food Digest multiple times.
We love working for Mrs Darlington's and are proud of the part we've played in their journey so far.
Food & Beverage Marketing
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