Develop a digital Election campaign with guerrilla member activation. The campaign was multi-faceted including digital strategies to attract attention, provide information of the issue, develop empathy and encourage public action. The Election campaign included digital and print with activation of letters to your member, online petition and downloadable posters.
Brand development including concept, identity, style and copywriting.
- Domain registration
- Digital banner advertising & retargeting
- Facebook advertising
- Online video
- Online petition
- Facebook page development and maintenance
- Twitter #ilovegrandma
- Campaign posters
- Press Ads
- Button badges