LASA – AND I VOTE – ELECTION CAMPAIGN
Brief
Develop a 3 week digital Advertising campaign prior to the July 2016 Federal election. Increase awareness that both sides of the political arena are reducing Aged Care funding and this is not acceptable.
Provide a voice of the Age Care providers and community to activate a change in Government policy and address this issue. Prior to the campaign none of the 4 major parties had a position on the issue. “Make the politicians take notice.”
The Look & Feel
The client wanted a confronting, attention getting, empowering Election campaign to focus attention to the industry and change the various parties Policy to reduce the proposed Aged Care budget cuts.
The Solution
Develop a digital Election campaign with guerrilla member activation. The campaign was multi-faceted including digital strategies to attract attention, provide information of the issue, develop empathy and encourage public action. The Election campaign included digital and print with activation of letters to your member, online petition and downloadable posters.
Brand development including concept, identity, style and copywriting.
Digital
- Domain registration
- Micro-website
- Digital banner advertising & retargeting
- Facebook advertising
- Online video
- Online petition
- Facebook page development and maintenance
- Twitter #ilovegrandma
- T-shirts
- Campaign posters
- Press Ads
- Button badges
The Result
“It is fantastic! You never disappoint.”
Jenny Matic – Interim State Manager Leading Age Services Australia – Victoria
Three National Parties changed their Policies to reduce the Aged Care budget.
