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Advertising design is the craft of creating a piece of marketing that generates interest in a product or service. In the advertising world the concept is certainly king but the execution is undoubtedly queen. The magic happens when the two combine. An effective advertisement demands attention and delivers a clear ...

A great brochure design is certainly a hugely powerful piece of marketing. There is simply nothing like the feel of a beautifully presented booklet or brochure. The tactile sensations are definitely something that cannot be replicated with digital marketing. Additionally a brochure is a great way to convey a sense ...

Marketing campaign development is all about finding ways to reach people that you want to buy your product or service and convincing them to do so. Consumers can take a while to make large purchasing decisions. Convincing consumers that your brand can be trusted can also take time. Marketing campaigns ...

What is marketing? The Charted Institute of Marketing offer this definition: “Marketing is the magement process responsible for identifying, anticipating and satisfying customer requirements profitably.” Marketing can be misunderstood as simply advertising or generating sales. We think that there is more to it than that. The discipline of marketing is ...

Social media marketing, what is it and how can it help? The main aim of social media marketing is to engage with your target market. Select the channels that your customers use and use appropriate tactics to keep them interacting with your brand. It sounds simple but it like most ...

Promotion is the way a business or organisation communicates what it does and what it can offer consumers. Branding, advertising, visual identity, digital marketing, PR special offers and exhibitions all fall under the umbrella of promotion. Whatever the touchpoint might be the communication should focus on the benefits to the ...

You don’t have to be a journalist to be a copy writer. A large number of businesses will undertake their own copy writing for websites, blogs, or brochures. Content has never been more important for search engine optimisation. The reason why is that more people are looking online for inspiration, ...

Despite being inundated with email marketing campaigns there is still value in a carefully considered and well timed message. Email marketing is still very cost-effective for brand communication and sales. When a consumer is ready to buy, an email from one of their favourite stores may convert the initial interest ...

Effective video marketing involves more than the just high quality video production. The creative direction must align with the predefined objectives, resonate with the viewer and deliver value. Take time to plan your activity. Create video content that works for your audience and it will pay you back.  When we ...

Video has grown to become an essential part of the marketing mix. How businesses and brands reach consumers and how they manage their campaigns will vary. What remains consistent is that video should be high on the list of tools to reach and engage with your audience. Video, in one ...