Exhibition stand design is something of a specialism that many creative agencies wouldn’t get involved in. Red Fred Creative are different. We’ve designed many large scale exhibition stands and quite a few smaller scale stands. With all large format design work it’s important to stand out from a distance and also to get the brand across.
An exhibition or trade show is the perfect opportunity for your clients to experience your brand’s products or services. Think about what you can do to help potential customers understand your unique selling points. The best experiences are immersive and welcoming and the exhibition design should invite your clients to roam into your exhibition space. Ideally they would be able to see, feel or sample your products.
Key considerations for exhibition stand design
Make the best use of your available space. This will mean thinking about the exhibition hall as a whole. The relative position to an aisle, entrance or thoroughfare will certainly affect which angles people approach from. Make sure they get a good view from these key approach angles.
Think about what can you do to make your business stand out compared to your competitors. Ideally we would turn your stand into a landmark that gets people talking about your brand. Shell schemes can be a little more restricted but there is still plenty of opportunity to get creative. Hanging some bunting or including some interesting displays can help you to make an impact.
Graphics and screens are undoubtedly important but don’t try and over communicate. Visitors will probably have limited time and may pass by relatively quickly. Ensure people don’t have to read lots of information on screens or on the walls of your stand. It is certainly important to get your key messages across quickly and succinctly. Additionally, consider where people are likely to stand and potentially block messages. Don’t put important messages below waist height.
Exhibitions and trade shows can take a while to plan, design and build. Consequently it makes sense to give yourself plenty of time to get the exhibition stand designed and built.
We help our clients make a big impact with a range of budgets. Get in touch with us to discuss your next project.
