Design Insights

Is brochure design still relevant in an increasingly digital landscape? A great brochure design is certainly a hugely powerful piece of marketing. There is simply nothing like the feel of a beautifully presented booklet or brochure. The tactile sensations are definitely something that cannot be replicated with digital marketing. Additionally ...

Design for advertising  Advertising design is the craft of creating a piece of marketing that generates interest in a product or service. In the advertising world the concept is certainly king but the execution is undoubtedly queen. The magic happens when the two combine. An effective advertisement demands attention and ...

Large format and exhibition stand design Exhibition stand design is something of a specialism that many creative agencies wouldn’t get involved in. Red Fred Creative are different. We’ve designed many large scale exhibition stands and quite a few smaller scale stands. With all large format design work it’s important to ...

Product packaging design Packaging design in the simplest terms is the process of creating the exterior of a product. This includes the physical material and the aesthetics. The aesthetic elements incorporate graphics, fonts, colours and wrapping. Packaging has to perform a practical function such as keeping the product contained and ...