Mobile App Development is becoming increasingly popular as businesses develop their digital strategy. Red Fred can create made-to-measure apps that help to engage with and gain intelligence on your customers.
Successful app development can be challenging. An app has to be approved by store owners before it can appear on stores such as Apple’s App Store. Approval is only one potential issue the real trick is getting the app to stand out and have a real benefit to the ends user. Don’t just think of your app as a pocket sized website. An app should embrace the difference it can offer in terms or experience and functionality.
The most important factor is to keep a clear focus on what you’re trying to achieve with the app development. What problem are you trying to solve? What niche are you trying to fill? Is the app part of a larger sales push? Does it enhance the sales process or have a a social media element?
Choose the right platform for your App.
Like any other offering your app will need to be marketed and made visible to your potential users if it is going to make a return on the investment. Apps that are destined to appear in app stores should consider optimisation. As you’d expect a higher ranking position will lead to a greater chance that someone will download your app.
It is critical to choose the right platform. Overall Andriod apps are the global leader but iOS rules the US market. At Red Fred we’ve worked on social media based app development and more sales focused app development. We worked successfully on Microsoft Metro app development, Android and also Apple iOS app development.
Apps should add value.
People are more likely to use their mobile device than their desktop or laptops when accessing the internet. Even business to business customers, who are more likely to sat at their desktop can still be inspired to use your mobile app if it’s well conceived, user friendly and positioned correctly.
A poorly conceived or ‘off the shelf’ app, like any ill conceived campaign or low quality product, can cause damage to your brand and disengage your customers. If you’d like to discuss what app development could do for your business please get in touch.
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