In a consultative process with key members from TheirCare, we developed an underlying theme of “building, nurturing and doing” and subtly promote the “We Care” philosophy. Red Fred utilised images of the children and educators in action, relevant images were selected to subtly promote each theme for the different sections in the website. Website text was edited to promote the key messages. Infographics were designed as a simple and fun way to impart complex information.
The website design included lots of colour and fun. We utilised WordPress to facilitate client editing for minor changes. All images of children and educators are sourced from the services creating a real-life insight into the services provided.