Red Fred first began working with JCB back in 2007, when we were asked to design a newsletter showcasing their Groundcare range. We went on to create Newsletters for all departments, emailers, calendars, web graphics and direct mail.
One of the great parts of working with such a huge organisation was to have access to their vast library of images. Some of which were breathtaking, such as diggers on the top of sky scrapers, and in the most extreme environments. The shot we selected for this was the antithesis of JCB service.
JCB wanted a way to inform people of their winter support services during a particularly cold winter. Red Fred suggested a direct mail campaign could be an ideal marketing activity. JCB pride themselves on their customer support service and the campaign was a great success.