Red Fred began by looking at photography, it was important that the packaging represented their food well.
After our initial ideas and sketches, we worked with a photographer on two styling options. The first would be shot from above, on a wooden table, showing the potential purchaser a honest representation of the meal. The second option was a cleaner, brighter dining room setting, closer to what you would expect to find on supermarket shelf.
We decided to follow the route of the first option, we felt that this suited the brand and gave the “comfort food” feeling that we were looking for.
We created eleven sleeves, covering three different sizes, choosing to overlay much of the content over the photography. We wanted to retain the homely feel, whilst ensuring that the front of the packaging had good shelf presence. Once complete, we worked with a packaging printing specialist to ensure that we had an end product with a very professional finish.