PRODUCT PHOTOGRAPHY – MRS DARLINGTON’S
Brief
To celebrate the Diamond Jubilee Mrs Darlington’s wanted to run a national advertising campaign throughout the year which would also form part of their other marketing activities. Red Fred Creative came up with a creative concept and art directed the product photography.
The Look & Feel
Patriotic, celebratory product photography with Mrs Darlington’s Legendary Lemon Curd as the “hero”.
The Solution
To create the product photography we worked with an associate photographer to art direct the a celebrational and patriotic image which became the centrepiece of the advert and subsequent trade shows. We also designed and produced the commemorative labelling which was used for the entire jubilee year.
