Red Fred set out and researched the competition, on the high street and in the farm shop. We identified several elements that we wanted to keep, but update. It was important to the client that the existing customer base didn’t feel alienated by a revolutionary redesign.
After several months development we settled on a few key changes; a redesigned gingham check, additional nutritional information, new typefaces and special print finishes.
The evolution has gone down well with the aforementioned loyal customer base, with the product range continuing to grow and recently being voted the best independent preserves brand in the UK by a Guild of Fine Food survey. The future’s looking bright for Mrs Darlington’s.