MRS DARLINGTON’S – BROCHURE DESIGN
RedFred have been fortunate to work with Mrs Darlington’s since 2007. As we’ve grown, so has Mrs Darlington’s. As a result of their success, Mrs Darlington’s decided to refresh their packaging and literature, we were only too happy to help. Starting with the packaging, which can be seen here, we moved onto the brochure.
The Look & Feel
Family, home-made, natural, eclectic were all keywords when working through the brief. We wanted a shabby chic feel, but also with the sense of a family album.
We went for a hand made feel, which reflected the warmth of the brand and showcased the fact that Mrs Darlington is a real person, with a real story and an authentic product. The result is a brochure which has a family album/scrapbook feel. We tore real pieces of paper andused real textures to continue the authentic theme.
The style of the brochure was so well received that since producing it, we design a seasonal newsletter and supplemental literature in the same style.
Our brochures have just arrived from the printers and they look great! Thanks for all your work.
Wendy Darlington – Mrs Darlington’s