EUROPAC 3D – REBRAND
Brief
Europac3D are one of the only companies in the UK to offer both the provision and application of precision 3D printing and scanning equipment. The innovative company have recently expanded and moved to dedicated facility in the heart of Crewe, Cheshire.
The relocation coincided with Europac3D securing the rights to become a European distributer for the latest HP Jet Fusion 3D Printers. Europac3D wanted to ensure their continued success and position was reflected in their brand and communications. They approached Red Fred Creative to assist with their rebrand which included new business stationery and responsive website design.
The Look & Feel
A contemporary logo that would represent an innovative business working in the 3D engineering sector. The logo should look at home next to likes of HP, Artec & Kreon.
The Solution
We began the rebrand by examining Europac3D’s existing logo. We identified that the ‘3D’ element was dominated by ‘Europac’. We wanted to to give both elements an equal status in the new logo. The client was keen to retain their existing red and we chose to compliment this with black and a range of grey tones.
When considering the print options for the business stationery we wanted to incorporate an element of three dimensions in the business card. We chose a raised gloss varnish over a matt lamination which gave the business card a unique finish.
Following the development of the logo and business stationery we moved onto the website design. The new website was required to be an information hub, featuring data on all of the products Europac3D supply and the services on offer. As 3D scanning and printing is at the cutting edge of modern technology, the client was keen to use a system which they could update quickly and easily. Naturally, they were also looking for a responsive website design.
The result is a contemporary content managed website that features embedded video, The website is information rich and easy to navigate. Visitors can easily find the information they are looking for in just a few clicks and make contact with Europac3D using the calls to action.
Our successful working relationship with Europac3D continues and includes html email marketing and press advertising.
Europac3D are certainly an exciting and innovative company and we look forward to working with them for years to come.
The Client
Click here to view the Europac3D website
